Latest Posts
Lights. Camera. Kid’s Stuff!
Freebairn and The University of Georgia Center for Continuing Education are redefining the collaborative art of movie making. The Georgia Center and the agency recently joined creative forces to promote the university’s Summer Academy Camps. These specialty camps, held in a safe and secure environment, are designed to be informative and educational. They’re also exciting and entertaining.
Rule number one in producing an Internet video that will appeal to the camps’ middle school and high school audience is clear: make it FUN!
Mack Kirkpatrick’s script set the tone. UGA’s Jen Schumann and the university’s Web ID film crew captured the nonstop action in camps across the Athens campus. UGA’s crew followed with a scratch track announcer read and edited a rough cut. Mack and Jean Cobb oversaw the final voiceover track and music mix in a session at Doppler Studios. Then, Jen and the Web ID crew put the finishing touches on the first of many successful joint-venture videos Freebairn and UGA are planning together.
Twin Pistons Customs Gets Front Page Coverage
Ryan Cobb’s motorcycle airbrushing business got a huge PR boost in October when the
Gwinnett Daily Post dedicated an entire section front to Twin Pistons Customs.
“Hog Wild” is the headline stripped across the top of the page in a Sunday edition of the state’s second largest newspaper. Our heavily tattooed friend is pictured, on a customized Harley Davidson Road King, in a nice 10X7 shot by Post staff photographer John Bohn.
Ryan was pleased with the well-informed questions Post staff writer Tyler Estep asked during the interview. The article continues for another half page on the jump, Ryan is having it framed.
Ryan is family around here. We’re glad we could help him with his business launch.
Freebairn gets a new business firing on all (2) cylinders
We’ve known Ryan Cobb for many years. After all, he’s the son of one of our own, Jean Cobb, so we’ve watched over the years as he grew into manhood-and now entrepreneurship.
Ryan, an accomplished airbrush artist, specializes in turning heads with motorcycle art. He just opened a business named Twin Pistons Customs. His market: Georgia motorcycle enthusiasts. When it comes to raising the eyebrows of bikers, Ryan rocks.
We had a blast working with Ryan to create the Twin Pistons logo, messaging, and website. We also designed his business cards, promotional material and T-shirts.
Good luck in business, Ryan!
Baddour Center Radio
We are excited to share that Freebairn client, The Baddour Center was recently showcased on Memphis radio.
Parke Pepper, Executive Director at the Baddour Center, was interviewed during the Lipscomb & Pitts Breakfast Club* radio show August 13, 2011. Lipscomb & Pitts Breakfast Club is a large network in the Memphis area that strives to make Memphis a better place.
- Listen Online: Baddour Center Radio Interview
*Guests were Aaron Prather (CEO of StiQrd), Parke Pepper (Executive Director at the Baddour Center), and Claude Thompson (President of Skyline Exhibits Mid-South).
Freebairn Social Media Guru Blogs
Julie Kahle is smart and current. We like that at Freebairn and Company.
As an agency media planner, mommy-blogger and social media expert, Julie provides a breath of fresh air to the agency offering perspectives and experiences from what’s really happening out on the web, and even better, developing ideas how clients can capitalize on web opportunities for increased exposure in their individual markets.
Today, Julie guest blogs at the Eli Rose Social Media blog where she discusses What a P.R. Agency Wants in a Blogger.
As usual, the content is fresh and thought-provoking, offering helpful tips and techniques for providing quality content on the web. A must-read for anyone in the advertising world, whether digital or traditional, as there are some solid fundamental principles included that can help professionals get a head start on social media marketing and trusted network content development.
Way to go Julie!
NAMA Recognizes Kim Maloney
“NAMA has named the organization’s national leadership award recipients. Awards were presented at the Best of NAMA, April 13 in Kansas City.” - NAMA Newsletter, May 3, 2011
Ah, we are so very proud.
Freebairn Account Executive, Kim Maloney, was recently recognized with a NAMA Horizon Award at the latest National Agri-Marketing Association conference in Kansas City.
What can we say? We always knew she was a smart, go-getter.
Now we get to show the world.
Great job, Kim!
Freebairn Media Planner Earns Google Analytics Qualification
The Proof is in the Pudding
One of the most compelling aspects of digital marketing is the ability to track online campaigns, analyze performance and quantify user interaction. Both clients and agencies use this data to better understand the wants and needs of customers and refine key strategies for a more qualitative marketing spend.
While having all of this campaign data is huge plus, it’s only valuable if it can be interpreted in a way that allows decision-makers to take action.
Enter Julie Kahle
Julie, a Freebairn & Company Senior Media Planner, recently earned Google Analytics Qualification, adding to Freebairn and Company’s arsenal of digital marketing weapons. This enhanced knowledge of web analytics allows Julie and the media team to actively review, measure, and interpret web analytics data to enhance campaigns, maximize marketing spend, and obtain the best results for clients.
It’s important to stay one step ahead. At Freebairn, we never stop learning.
Welcome {back} MTI
Freebairn & Company is proud to welcome back MTI Whirlpools to the client family.
Known for their premium quality custom tubs, sinks, shower bases and enclosures, MTI Whirlpools has a reputation that can’t be beat; and it’s our job to make sure the residential and builder communities consider MTI whenever the job calls for the best.
The first order of business is creating a visually pleasing, but fully-functional web database of all of MTI’s unique products, customizations and configurations. Throw in a dash of public relations and spice it up with some digital marketing campaigns, then toss in some… (well, wait, we have to keep a few of our secrets to ourselves, right?)
Get to know more about MTI Whirlpools at: http://mtiwhirlpools.com
Creative Fun with Whole World Theatre
As a longtime Freebairn and Company client, Whole World Theatre turned to Art Director, Don Patton, to create a fun and entertaining poster promoting the big New Years Eve show and party at the venue.
As usual, Don took the project to the next level, using quality and entertaining imagery from a impromptu photo shoot, and creating a striking design to promote the event.
Classic.
Google AdWords Certified
Atlanta advertising agency, Freebairn and Company is now a Google AdWords Certified Partner
Unless you’ve been living under a rock in the world of advertising, you’re aware that Google AdWords, along with other offerings by Yahoo and Bing, exist to help advertisers better connect with potential customers through search engine marketing.
Paid search advertising has many benefits:
- Relevance: Promote specific products and services tied directly to a search engine query
- Flexibility: Ad messages and creative can be edited any time to adapt to market conditions
- Affordable: Paid search campaigns can be implemented with modest advertising budgets
- Cost Effective: Traditionally provides a better return on investment
- Measurable: Access to detailed analytics to more accurately determine ROI
With all the benefits out there for advertisers, there are a few potential pitfalls that can create frustration and budget evaporation, and especially for those new to SEM and paid search advertising:
- Learning Curve: The learning curve for paid search management can be steep
- Ongoing Management: Paid search campaigns must be managed frequently
- Fiscal Waste: New or inexperienced advertisers run the risk of burning up budgets through poor implementation
Choosing the right Search Engine Marketing partner
To hit the ground running with Internet Marketing, it’s important to choose the right partner.
Freebairn and Company has been managing paid search campaigns for clients since 2008; however, Google Certified members of the Freebairn Internet Marketing team have experience managing campaigns of various sizes since the inception of paid search in the late 1990′s.
Now recognized as Google AdWords Certified Partners in Atlanta, Freebairn and Company can better provide online brand management capabilities to all of its existing clients, and potential clients, nationwide.
