Death of the Phone Book
When is the last time you opened the Yellow Pages to find a business listing or location?
How many times have phone books been delivered to your home, and those phone books just stayed there, soaking up rain and weather, until finally someone tossed them in the garbage can?
Are we witnessing the death of the phone book?
Outdated, Clunky and Cumbersome
Unless you've been living under a rock for the last five years, it's common knowledge that people are turning to the Internet for fast and efficient information.
Search engines such as Google and Yahoo now provide faster, more relevant company information, and do so more efficiently - even better, there is very little waste associated with "online" information.
At Freebairn and Company, we believe companies should begin to re-think how much advertising budget they associate with traditional Yellow Pages, and consider moving these dollars to Local Search Engine Advertising programs.
Why local search?
Local search makes sense for a variety of reasons:
How many times have phone books been delivered to your home, and those phone books just stayed there, soaking up rain and weather, until finally someone tossed them in the garbage can?
Are we witnessing the death of the phone book?
Outdated, Clunky and Cumbersome
Unless you've been living under a rock for the last five years, it's common knowledge that people are turning to the Internet for fast and efficient information.
Search engines such as Google and Yahoo now provide faster, more relevant company information, and do so more efficiently - even better, there is very little waste associated with "online" information.
At Freebairn and Company, we believe companies should begin to re-think how much advertising budget they associate with traditional Yellow Pages, and consider moving these dollars to Local Search Engine Advertising programs.
Why local search?
Local search makes sense for a variety of reasons:
- Users are going online to find company information
- The information online is usually more up-to-date
- Users can find additional information about a company such as customer reviews, BBB ratings, driving directions and more...
- It allows users more efficient ways to compare similar companies
- Enhanced flexibility with regards to advertising information
Companies choose to advertise to be seen.
Doesn't it make sense to go where the eyeballs go?
Labels: Advertising Trends, Internet Marketing
posted by Freebairn and Company at
10:27 AM
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