Capturing Baddour.

Freebairn and Company recently completed a week-long photo shoot at The Baddour Center community for adults with intellectual disabilities in Senatobia, Mississippi.

Art director Jay Hatfield and account manager Jean Cobb joined Atlanta-based photographer Ralph Daniel to produce stunning visual materials for The Center’s multi-media branding campaign. Parke Pepper, Executive Director of Baddour, helped make the shoot a great success by granting and coordinating an all-access approach to residents, staff and facilities throughout the 120-acre campus.

Months ago, during Freebairn’s research phase for marketing The Center, a family member of one of the residents gave us an excellent insight when she said, “It’s a magic place. Capture Baddour, don’t create it.”

Good advice, and we’re taking it!