Archives for "Client Work"
Lights. Camera. Kid’s Stuff!
Freebairn and The University of Georgia Center for Continuing Education are redefining the collaborative art of movie making. The Georgia Center and the agency recently joined creative forces to promote the university’s Summer Academy Camps. These specialty camps, held in a safe and secure environment, are designed to be informative and educational. They’re also exciting and entertaining.
Rule number one in producing an Internet video that will appeal to the camps’ middle school and high school audience is clear: make it FUN!
Mack Kirkpatrick’s script set the tone. UGA’s Jen Schumann and the university’s Web ID film crew captured the nonstop action in camps across the Athens campus. UGA’s crew followed with a scratch track announcer read and edited a rough cut. Mack and Jean Cobb oversaw the final voiceover track and music mix in a session at Doppler Studios. Then, Jen and the Web ID crew put the finishing touches on the first of many successful joint-venture videos Freebairn and UGA are planning together.
Freebairn gets a new business firing on all (2) cylinders
We’ve known Ryan Cobb for many years. After all, he’s the son of one of our own, Jean Cobb, so we’ve watched over the years as he grew into manhood-and now entrepreneurship.
Ryan, an accomplished airbrush artist, specializes in turning heads with motorcycle art. He just opened a business named Twin Pistons Customs. His market: Georgia motorcycle enthusiasts. When it comes to raising the eyebrows of bikers, Ryan rocks.
We had a blast working with Ryan to create the Twin Pistons logo, messaging, and website. We also designed his business cards, promotional material and T-shirts.
Good luck in business, Ryan!
Baddour Center Radio
We are excited to share that Freebairn client, The Baddour Center was recently showcased on Memphis radio.
Parke Pepper, Executive Director at the Baddour Center, was interviewed during the Lipscomb & Pitts Breakfast Club* radio show August 13, 2011. Lipscomb & Pitts Breakfast Club is a large network in the Memphis area that strives to make Memphis a better place.
- Listen Online: Baddour Center Radio Interview
*Guests were Aaron Prather (CEO of StiQrd), Parke Pepper (Executive Director at the Baddour Center), and Claude Thompson (President of Skyline Exhibits Mid-South).
Creative Fun with Whole World Theatre
As a longtime Freebairn and Company client, Whole World Theatre turned to Art Director, Don Patton, to create a fun and entertaining poster promoting the big New Years Eve show and party at the venue.
As usual, Don took the project to the next level, using quality and entertaining imagery from a impromptu photo shoot, and creating a striking design to promote the event.
Classic.
Monsanto And Makhteshim Agan Announce Strategic Crop Protection Collaboration
Crop Protection Leaders Bring Together Makhteshim Agan’s Proven Molecules and Monsanto’s Weed Management System
Read the full press release at the MANA Crop Protection web site >
Freebairn gets free rein to build a great website
These days, a huge percentage of retail and B-to-B shoppers start their search on the Internet. So an inviting website is, almost literally, money in the bank.
At Freebairn, we’re ecstatic when a client says, “Do whatever it takes to revamp our website and make it sing.” That’s sort of the marching orders we received recently from Chamberlin Edmonds.
The services Chamberlin Edmonds offers to hospitals aren’t things you instantly understand and order onsite. So the project was challenging. We were like toymakers in Santa’s workshop. A dozen of us were involved in building a totally new website, chock full of best practices to enhance the newcomer’s browsing experience.
The team’s set goals:
- Include information regarding new Chamberlin Edmonds services.
- Give the entire site a clean “look and feel” with easy navigation.
- Use fresh, original photography taken at client hospitals.
- Simplify the company’s offerings with a “Quick Tour.”
- Include access to company social media components.
- Wherever visitors go, prominently display the key call to action, a “Free Assessment” button.
The result, we think, is textbook e-marketing. Check out chamberlinedmonds.com and see if you agree.
“Purity for Life”
2010 Norit Americas Campaign, “Purity for life.”
Clean. Stunning. Beautiful. All the ingredients of a campaign with ‘stopping power.’
Art director, Jay Hatfield and copywriter, Jay Tillinghast developed this deliciously simple, elegant campaign for showcasing Norit Americas’ dedication to the manufacturing of activated carbon and servicing its use to clean the air, water, food and other elements necessary for life.
“Purity for life.” – That pretty much says it all.
Look for more Norit cleanliness online with campaign web banners, too.
Look of the Leader
Freebairn and Company Launches New Mana Website
MANA is the North American arm of the world’s largest manufacturer of post-patent crop protection products. It’s a big player. In fact, MANA’s parent company, Makhteshim Agan, ranks seventh among all multinational agrochemical companies, a list which includes Bayer, Dupont, Syngenta, BASF, Dow and Monsanto. And now, thanks to the design and development work of Freebairn’s Christian Griffith and Kit Becker, this dominant industry force looks, reads and sounds like the global leader it is with a web site worthy of the MANA name.
- 4 brand messages (rotation based on visit) for the home page
- Improved, intuitive site navigation
- Standardized template design for product content
- On-the-fly filtering of MANA products by crop type
- Attention to SEO and SEM flexibility
- Addition of new products and product labels on the product pages
- Addition of general crop imagery on the product page associated with the individual MANA product
- Improved utilization of the labels (either store ourselves or embed from
- AJAX-styled rich media components
and much more…
Check out the new site at http://manainc.com
Even Farmers Tweet
And you thought Farmers didn’t care about the Internet.
Actually, quite the contrary.
Farmers have been coming online in droves for information from product research to peer communication in forums and chat rooms. With the explosion of rural broadband, and continued plans for future expansion, agricultural companies are finding new and effective ways to communicate with potential and existing customers.
Freebairn client, Mana is no exception
Mana account executive, Kim Maloney along with Freebairn art director, Jay Hatfield worked together to develop the branded Mana Crop Protection Twitter site designed to help Mana communicate with customers, media and the crop protection industry as a whole.
Check ‘em out at: http://twitter.com/manainc
Freebairn launches new Clarity campaign
Assignment: Help client penetrate additional markets via a new web site, corporate identity and collateral materials
When Freebairn initially began working with MD&E, a data consulting and analysis firm, the first order of business was defining the benefits the company offered its customers. Until this time, MD&E’s special area of expertise was within the telecom industry. Our QuestionMarketing® research conducted with MD&E’s staff and its customers led to two conclusions. One, the MD&E track record of success had been built in CRM (customer relationship management). And two, a complete branding effort was called for.
MD&E’s principal assets were twofold: Their strength in accurately identifying problems created by incompatible systems or software. And, their proven ability to clear up all the confusion by providing the most effective and efficient solutions.
Since Freebairn was charged with helping to introduce their services to an expanded marketing base, a new subsidiary name, Clarity, was chosen. It’s a natural for a player which intends to quickly establish its presence in broader arenas, including healthcare, government, and more.
