Archives for "Client Work"
Freebairn launches new Clarity campaign
Assignment: Help client penetrate additional markets via a new web site, corporate identity and collateral materials
When Freebairn initially began working with MD&E, a data consulting and analysis firm, the first order of business was defining the benefits the company offered its customers. Until this time, MD&E’s special area of expertise was within the telecom industry. Our QuestionMarketing® research conducted with MD&E’s staff and its customers led to two conclusions. One, the MD&E track record of success had been built in CRM (customer relationship management). And two, a complete branding effort was called for.
MD&E’s principal assets were twofold: Their strength in accurately identifying problems created by incompatible systems or software. And, their proven ability to clear up all the confusion by providing the most effective and efficient solutions.
Since Freebairn was charged with helping to introduce their services to an expanded marketing base, a new subsidiary name, Clarity, was chosen. It’s a natural for a player which intends to quickly establish its presence in broader arenas, including healthcare, government, and more.
TV Spot: What Makes MANA Make Sense?
Freebairn and Company wrote and produced a MANA television commercial to underscore why ‘MANA Makes Sense’ as the North American farmers’ most cost-effective resource for quality crop protection products.
The schedule is a combination of sponsorships of agriculture news programs including AgDay, U.S. Farm Report and This Week in Agriculture; along with rotating spots and news sponsorships on RFD-TV network. These rotating spots will run within Successful Farming’s Machinery Show and near popular farm news programs.
The total schedule is over 475 spots creating several million (30+) opportunities for “Insist on It” to be seen. And that’s in addition to almost 20 million print and online impressions.
Pangborn Scores!
Pangborn designs, manufactures, markets and services innovative shot blast machines and dust collectors. Its products are used in primary metal and metalworking, with applications for the aircraft and aerospace, automotive, building and infrastructure, national defense, petroleum, turbines and wind power industries.
Since 1904, Pangborn has been a leader in surface preparation technology by helping its customers achieve higher productivity and lower maintenance of their blast equipment.
Recently, the company made international news by expanding its worldwide presence and service capabilities with the formation of a new team known as the Pangborn Group.
To announce this landmark achievement, Freebairn & Company created The Power of Teamwork advertisement. The full-page, four-color ad was produced in English, German, Spanish and Chinese for print publications around the world.
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The dynamic photograph of a soccer ball bearing the companies’ logos flying into the net of a goal was chosen as a symbol representing Pangborn¹s continuing success.
“And the ad succeeded on a global scale,” says Pangborn V.P. of Marketing, Donna Gordon. “I’ve been associated with a number of international companies, but this was the first time we’ve had complete and enthusiastic agreement from everyone involved on the message, the visual, the works!”
YKK AP Wins Design Award
YKK AP® Wins International Design Excellence Award With Aid Of Agency Video
YKK AP’s ThermaShade sunshade has won the IDEA Silver award in the Commercial & Industrial Products category in the 2009 International Design Excellence Awards.
One of the key contributors to YKK AP’s winning entry was a video produced by Freebairn’s interactive designer, Kit Becker, agency creative director, Mack Kirkpatrick, and Richard Braunstein, product development manager for YKK AP.
“Building components are not the type of products that typically win design competitions,” says Richard Braunstein. “ThermaShade’s strength is the way it adds to the energy efficiency of a building and at the same time offers an architectural element for building design. I think the video we created did an outstanding job of showcasing ThermaShade’s benefits as one of YKK AP’s sustainable building solutions which support a strategic energy policy for the United States.”
The IDEA (International Design Excellence Awards) program is an international competition honoring excellence in industrial design. Entries are invited from designers, students and companies worldwide.
Digital Dawgs
The University of Georgia’s Terry College of Business proudly kicked off the 2009 Peachtree Road Race with this outdoor message of encouragement to participating Georgia Bulldog students, alumni and friends. The digital billboard, designed by Freebairn art director Don Patton, is located in the heart of the race on Peachtree Street. It shows legendary school mascot “UGA” with rotating headlines which read, “Go Dawgs Go” and “Run Dawgs Run.”
Soon after the conclusion of the race, a new design will appear for the University’s Executive MBA program in Buckhead.
Chris Neilands, Marketing Director for Terry’s Executive and Evening MBA programs says, “This is a terrific opportunity for The Terry College to make a strong impact before a very large audience of prospective MBA candidates. And cheering on the Dawgs is always fun.”
Capturing Baddour.
Freebairn and Company recently completed a week-long photo shoot at The Baddour Center community for adults with intellectual disabilities in Senatobia, Mississippi.
Art director Jay Hatfield and account manager Jean Cobb joined Atlanta-based photographer Ralph Daniel to produce stunning visual materials for The Center’s multi-media branding campaign. Parke Pepper, Executive Director of Baddour, helped make the shoot a great success by granting and coordinating an all-access approach to residents, staff and facilities throughout the 120-acre campus.
Months ago, during Freebairn’s research phase for marketing The Center, a family member of one of the residents gave us an excellent insight when she said, “It’s a magic place. Capture Baddour, don’t create it.”
Good advice, and we’re taking it!
At the Corner of Miracle and Enrichment
Freebairn recently made the trip to Senatobia, Mississippi to present the 2009-2010 communications campaign for The Baddour Center, a community for adults with intellectual disabilities.
Jean Cobb led off by reviewing the agency’s analysis of information gained through interviews conducted with the Baddour staff, residents and their families, members of the board of directors, and vocational center customers.
Sandy Chapman covered media recommendations, Mack Kirkpatrick and Jay Hatfield presented a number of creative options for tag lines, logos, brochures, newspaper and magazine ads, web banners and radio.
Christian Griffith demonstrated new Internet looks and content for Baddour and discussed ways to achieve more effective search engine optimization of their web site. John Freebairn presented public relations opportunities for reaching prospective residents, donors and additional customers for Baddour’s packaging and fulfillment services.
The new work was enthusiastically received, and production is underway.
Christian Griffith (shown above) observed that even the street signage says that something very special is going on at Baddour – standing at the corner of Miracle and enrichment.
Vintage Freebairn
When a friend of the agency saw his winemaking hobby snowball its way toward success, he turned to Freebairn art directors, Don Patton and Jay Hatfield, for label designs to showcase his distinctive products.
Their creative explorations drew accolades from our most appreciative entrepreneurial vintner.
Show Time!
The Freebairn Players, Internet strategist Christian Griffith, together with art directors Jay Hatfield and Don Patton, pull on the headphones to display their voice talents in a recording session at Atlanta’s Doppler Studios.
The versatile trio helped produce a :30-second radio spot for the agency’s client, MANA, that is set to run on the Chicago Cubs radio network.
Listen Below: Growing with Bumper fungicide
