Archives for "Creative"
Freebairn gets a new business firing on all (2) cylinders
We’ve known Ryan Cobb for many years. After all, he’s the son of one of our own, Jean Cobb, so we’ve watched over the years as he grew into manhood-and now entrepreneurship.
Ryan, an accomplished airbrush artist, specializes in turning heads with motorcycle art. He just opened a business named Twin Pistons Customs. His market: Georgia motorcycle enthusiasts. When it comes to raising the eyebrows of bikers, Ryan rocks.
We had a blast working with Ryan to create the Twin Pistons logo, messaging, and website. We also designed his business cards, promotional material and T-shirts.
Good luck in business, Ryan!
“Purity for Life”
2010 Norit Americas Campaign, “Purity for life.”
Clean. Stunning. Beautiful. All the ingredients of a campaign with ‘stopping power.’
Art director, Jay Hatfield and copywriter, Jay Tillinghast developed this deliciously simple, elegant campaign for showcasing Norit Americas’ dedication to the manufacturing of activated carbon and servicing its use to clean the air, water, food and other elements necessary for life.
“Purity for life.” – That pretty much says it all.
Look for more Norit cleanliness online with campaign web banners, too.
Look of the Leader
Freebairn and Company Launches New Mana Website
MANA is the North American arm of the world’s largest manufacturer of post-patent crop protection products. It’s a big player. In fact, MANA’s parent company, Makhteshim Agan, ranks seventh among all multinational agrochemical companies, a list which includes Bayer, Dupont, Syngenta, BASF, Dow and Monsanto. And now, thanks to the design and development work of Freebairn’s Christian Griffith and Kit Becker, this dominant industry force looks, reads and sounds like the global leader it is with a web site worthy of the MANA name.
- 4 brand messages (rotation based on visit) for the home page
- Improved, intuitive site navigation
- Standardized template design for product content
- On-the-fly filtering of MANA products by crop type
- Attention to SEO and SEM flexibility
- Addition of new products and product labels on the product pages
- Addition of general crop imagery on the product page associated with the individual MANA product
- Improved utilization of the labels (either store ourselves or embed from
- AJAX-styled rich media components
and much more…
Check out the new site at http://manainc.com
Even Farmers Tweet
And you thought Farmers didn’t care about the Internet.
Actually, quite the contrary.
Farmers have been coming online in droves for information from product research to peer communication in forums and chat rooms. With the explosion of rural broadband, and continued plans for future expansion, agricultural companies are finding new and effective ways to communicate with potential and existing customers.
Freebairn client, Mana is no exception
Mana account executive, Kim Maloney along with Freebairn art director, Jay Hatfield worked together to develop the branded Mana Crop Protection Twitter site designed to help Mana communicate with customers, media and the crop protection industry as a whole.
Check ‘em out at: http://twitter.com/manainc
TV Spot: What Makes MANA Make Sense?
Freebairn and Company wrote and produced a MANA television commercial to underscore why ‘MANA Makes Sense’ as the North American farmers’ most cost-effective resource for quality crop protection products.
The schedule is a combination of sponsorships of agriculture news programs including AgDay, U.S. Farm Report and This Week in Agriculture; along with rotating spots and news sponsorships on RFD-TV network. These rotating spots will run within Successful Farming’s Machinery Show and near popular farm news programs.
The total schedule is over 475 spots creating several million (30+) opportunities for “Insist on It” to be seen. And that’s in addition to almost 20 million print and online impressions.
Pangborn Scores!
Pangborn designs, manufactures, markets and services innovative shot blast machines and dust collectors. Its products are used in primary metal and metalworking, with applications for the aircraft and aerospace, automotive, building and infrastructure, national defense, petroleum, turbines and wind power industries.
Since 1904, Pangborn has been a leader in surface preparation technology by helping its customers achieve higher productivity and lower maintenance of their blast equipment.
Recently, the company made international news by expanding its worldwide presence and service capabilities with the formation of a new team known as the Pangborn Group.
To announce this landmark achievement, Freebairn & Company created The Power of Teamwork advertisement. The full-page, four-color ad was produced in English, German, Spanish and Chinese for print publications around the world.
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The dynamic photograph of a soccer ball bearing the companies’ logos flying into the net of a goal was chosen as a symbol representing Pangborn¹s continuing success.
“And the ad succeeded on a global scale,” says Pangborn V.P. of Marketing, Donna Gordon. “I’ve been associated with a number of international companies, but this was the first time we’ve had complete and enthusiastic agreement from everyone involved on the message, the visual, the works!”
YKK AP Wins Design Award
YKK AP® Wins International Design Excellence Award With Aid Of Agency Video
YKK AP’s ThermaShade sunshade has won the IDEA Silver award in the Commercial & Industrial Products category in the 2009 International Design Excellence Awards.
One of the key contributors to YKK AP’s winning entry was a video produced by Freebairn’s interactive designer, Kit Becker, agency creative director, Mack Kirkpatrick, and Richard Braunstein, product development manager for YKK AP.
“Building components are not the type of products that typically win design competitions,” says Richard Braunstein. “ThermaShade’s strength is the way it adds to the energy efficiency of a building and at the same time offers an architectural element for building design. I think the video we created did an outstanding job of showcasing ThermaShade’s benefits as one of YKK AP’s sustainable building solutions which support a strategic energy policy for the United States.”
The IDEA (International Design Excellence Awards) program is an international competition honoring excellence in industrial design. Entries are invited from designers, students and companies worldwide.
Digital Dawgs
The University of Georgia’s Terry College of Business proudly kicked off the 2009 Peachtree Road Race with this outdoor message of encouragement to participating Georgia Bulldog students, alumni and friends. The digital billboard, designed by Freebairn art director Don Patton, is located in the heart of the race on Peachtree Street. It shows legendary school mascot “UGA” with rotating headlines which read, “Go Dawgs Go” and “Run Dawgs Run.”
Soon after the conclusion of the race, a new design will appear for the University’s Executive MBA program in Buckhead.
Chris Neilands, Marketing Director for Terry’s Executive and Evening MBA programs says, “This is a terrific opportunity for The Terry College to make a strong impact before a very large audience of prospective MBA candidates. And cheering on the Dawgs is always fun.”
Capturing Baddour.
Freebairn and Company recently completed a week-long photo shoot at The Baddour Center community for adults with intellectual disabilities in Senatobia, Mississippi.
Art director Jay Hatfield and account manager Jean Cobb joined Atlanta-based photographer Ralph Daniel to produce stunning visual materials for The Center’s multi-media branding campaign. Parke Pepper, Executive Director of Baddour, helped make the shoot a great success by granting and coordinating an all-access approach to residents, staff and facilities throughout the 120-acre campus.
Months ago, during Freebairn’s research phase for marketing The Center, a family member of one of the residents gave us an excellent insight when she said, “It’s a magic place. Capture Baddour, don’t create it.”
Good advice, and we’re taking it!
Hot Stuff.
Each year, Agri-Marketing Magazine publishes a special edition to commemorate the National Agricultural Marketing Awards. This special edition also serves as the official program for the event. Traditionally, an advertising agency from the host city of the NAMA Show is chosen to create the cover. This year’s awards convention was held in Atlanta, and Freebairn & Company had the honor, thanks to the quality of work we produce as well as our extensive agricultural advertising and marketing experience.
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Freebairn art director, Jay Hatfield’s new cover design dramatizes the NAMA 2009 theme of “Hot Ideas, Sizzling Solutions” by punctuating it with a striking visual that underscores Atlanta’s reputation for being a city bursting with excitement. Jay scoured several antique stores until he found what he wanted, then he made his ingenious Photoshop skills pay off with a “Hotlanta” thermometer that’s sizzling off the charts in intensity.
Freebairn also seized the opportunity Agri-Marketing presented to showcase work we’ve done for our crop protection client, MANA. We placed one of the MANA ads in the NAMA special edition along with a (frankly, self-serving) snipe inviting other agricultural companies to take advantage of our expertise by joining the Freebairn client roster.
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