Archives for "Web"
Freebairn gets a new business firing on all (2) cylinders
We’ve known Ryan Cobb for many years. After all, he’s the son of one of our own, Jean Cobb, so we’ve watched over the years as he grew into manhood-and now entrepreneurship.
Ryan, an accomplished airbrush artist, specializes in turning heads with motorcycle art. He just opened a business named Twin Pistons Customs. His market: Georgia motorcycle enthusiasts. When it comes to raising the eyebrows of bikers, Ryan rocks.
We had a blast working with Ryan to create the Twin Pistons logo, messaging, and website. We also designed his business cards, promotional material and T-shirts.
Good luck in business, Ryan!
Working for peanuts and loving it!
In 1935, Julian D. Cromer opened a peanut stand in Columbia, South Carolina. An overzealous competitor told customers that his peanuts were the best and Cromer’s were the worst. In an inspired marketing tactic, Cromer responded to this underhanded selling attack by posting a sign beside his peanuts which read “Guaranteed Worst In Town!” A local legend was born.
Over the years, Cromer’s grew to become a major manufacturer and marketer of snack foods, concession and party supplies and equipment, advertising specialties, promotional products, gift boxes, flags, banners and tickets.
In 2010, Cromer’s management contacted Freebairn for help in selling more of their gourmet peanut and popcorn products. We recommended utilizing Internet marketing tools and developed a strategy for taking their brand national. Now Cromer’s Guaranteed Worst In Town is well on its way to becoming Guaranteed Worst Worldwide!
Look of the Leader
Freebairn and Company Launches New Mana Website
MANA is the North American arm of the world’s largest manufacturer of post-patent crop protection products. It’s a big player. In fact, MANA’s parent company, Makhteshim Agan, ranks seventh among all multinational agrochemical companies, a list which includes Bayer, Dupont, Syngenta, BASF, Dow and Monsanto. And now, thanks to the design and development work of Freebairn’s Christian Griffith and Kit Becker, this dominant industry force looks, reads and sounds like the global leader it is with a web site worthy of the MANA name.
- 4 brand messages (rotation based on visit) for the home page
- Improved, intuitive site navigation
- Standardized template design for product content
- On-the-fly filtering of MANA products by crop type
- Attention to SEO and SEM flexibility
- Addition of new products and product labels on the product pages
- Addition of general crop imagery on the product page associated with the individual MANA product
- Improved utilization of the labels (either store ourselves or embed from
- AJAX-styled rich media components
and much more…
Check out the new site at http://manainc.com
We’re a Favorite Place on Google
Click to see a PDF copy of the Google letter
So, yea – we’re proud.
Throughout 2009, utilizing online brand management best practices, Freebairn and Company made a strong effort to position our full-service advertising agency in the metro Atlanta area. We believe that communication is changing, and while its great to share these visions with clients, it doesn’t hold much water if we aren’t participating in this change and doing it ourselves.
This is us. Doing it ourselves.
Excerpt:
“Congratulations! You’re a Favorite Place on Google. Netween July 1 and September 30, Google users found your Freebairn and Company, Atlanta Advertising Agency business listing 10,061 times, and requested driving directions or other information about your business 488 times…”
Even Farmers Tweet
And you thought Farmers didn’t care about the Internet.
Actually, quite the contrary.
Farmers have been coming online in droves for information from product research to peer communication in forums and chat rooms. With the explosion of rural broadband, and continued plans for future expansion, agricultural companies are finding new and effective ways to communicate with potential and existing customers.
Freebairn client, Mana is no exception
Mana account executive, Kim Maloney along with Freebairn art director, Jay Hatfield worked together to develop the branded Mana Crop Protection Twitter site designed to help Mana communicate with customers, media and the crop protection industry as a whole.
Check ‘em out at: http://twitter.com/manainc
Death of the Phone Book
When is the last time you opened the Yellow Pages to find a business listing or location?
How many times have phone books been delivered to your home, and those phone books just stayed there, soaking up rain and weather, until finally someone tossed them in the garbage can?
Are we witnessing the death of the phone book?
Outdated, Clunky and Cumbersome
Unless you’ve been living under a rock for the last five years, it’s common knowledge that people are turning to the Internet for fast and efficient information.
Search engines such as Google and Yahoo now provide faster, more relevant company information, and do so more efficiently – even better, there is very little waste associated with “online” information.
At Freebairn and Company, we believe companies should begin to re-think how much advertising budget they associate with traditional Yellow Pages, and consider moving these dollars to Local Search Engine Advertising programs.
Why local search?
Local search makes sense for a variety of reasons:
- Users are clicking online to find company information
- With the dynamic nature of the web, information online can be more current
- Users can find additional information about a company such as customer reviews, BBB ratings, driving directions and more…
- It allows users more efficient ways to compare similar companies
- Enhanced flexibility with regards to advertising information
Companies choose to advertise to be seen.
Doesn’t it make sense to go where the eyeballs go?
A Google Wave at Freebairn
What exactly is this Google Wave thing, anyway?
Is it a social networking tool?
A web-based meeting tool?
Actually, it’s a little of both.
Google Wave is an online tool for real-time communication and collaboration
At least, that’s what Google is calling it; but here at Freebairn and Company, we have just begun to crack open this online application to learn all the power the lies within.
A “wave” is proprietary nomenclature for a cross between a conversation and document. A document can be any type of rich media such as a photo, video, or even a digital map. Participants in a wave communicate in real-time, much like you’d expect from GoToMeeting or any of the other online meeting and desktop sharing tools.
As web geek for the agency, my initial experimentation with Google Wave has me quite impressed. Using gadgets, users have the ability to drag-n-drop photos from their computers directly into a “wave” and discuss them as group. Same with a spreadsheet, document, presentation and more.
Think of this initial preview release as group chat tool on steroids.
Want to play with Google Wave yourself?
Well, ok – Google has provided us with some invites to share. The first two individuals to comment to this post, asking an interesting question about the new service, will be offered the invites.
Over the next few months, we’ll continue to report on this important addition to the world of online communication, but don’t hesitate to ping us with any questions as we’ll be knee-deep in Google Wave for the foreseeable future.
Twitter adds ‘lists’
Would you like to better organize the Twitter accounts you follow?
Twitter “Lists” is a new Twitter.com feature that allows account holders to organize the Tweets they follow into categorical lists. The feature also offers the ability for Twitter followers to easily follow a ‘List’.
There are several ways to organize the accounts you follow into lists, but we’ll concentrate on most intuitive:
- Log in to Twitter.com
- Under the ‘search box’ you will find a ‘Lists’ category
- Choose ‘add new’
- Create a relevant list name that describes the group of Twitter accounts you will add to this group
- Voila, you have created a Twitter List
Next, to add individual accounts to your new list:
- Click the ‘following’ link to see a list of the accounts you follow
- Select the lists icon in the, top right of an individual account and tick the box next to the relevant list name
- You have just added that account to a Twitter ‘List’
For those following you, they can now follow you specifically, or they can follow one of your lists.
Cool, huh?
Now, get Twittering…
