Freebairn gets free rein to build a great website

These days, a huge percentage of retail and B-to-B shoppers start their search on the Internet. So an inviting website is, almost literally, money in the bank.

At Freebairn, we’re ecstatic when a client says, “Do whatever it takes to revamp our website and make it sing.” That’s sort of the marching orders we received recently from Chamberlin Edmonds.

The services Chamberlin Edmonds offers to hospitals aren’t things you instantly understand and order onsite. So the project was challenging. We were like toymakers in Santa’s workshop. A dozen of us were involved in building a totally new website, chock full of best practices to enhance the newcomer’s browsing experience.

The team’s set goals:

• Include information regarding new Chamberlin Edmonds services.
• Give the entire site a clean “look and feel” with easy navigation.
• Use fresh, original photography taken at client hospitals.
• Simplify the company’s offerings with a “Quick Tour.”
• Include access to company social media components.
• Wherever visitors go, prominently display the key call to action, a “Free Assessment” button.

The result, we think, is textbook e-marketing. Check out chamberlinedmonds.com and see if you agree.