Freebairn launches new Clarity campaign

Assignment: Help client penetrate additional markets via a new web site, corporate identity and collateral materials

When Freebairn initially began working with MD&E, a data consulting and analysis firm, the first order of business was defining the benefits the company offered its customers. Until this time, MD&E’s special area of expertise was within the telecom industry. Our QuestionMarketing® research conducted with MD&E’s staff and its customers led to two conclusions. One, the MD&E track record of success had been built in CRM (customer relationship management). And two, a complete branding effort was called for.

MD&E’s principal assets were twofold: Their strength in accurately identifying problems created by incompatible systems or software. And, their proven ability to clear up all the confusion by providing the most effective and efficient solutions.

Since Freebairn was charged with helping to introduce their services to an expanded marketing base, a new subsidiary name, Clarity, was chosen. It’s a natural for a player which intends to quickly establish its presence in broader arenas, including healthcare, government, and more.