Freebairn Media Planner Earns Google Analytics Qualification

The Proof is in the Pudding

One of the most compelling aspects of digital marketing is the ability to track online campaigns, analyze performance and quantify user interaction. Both clients and agencies use this data to better understand the wants and needs of customers and refine key strategies for a more qualitative marketing spend.

While having all of this campaign data is huge plus, it’s only valuable if it can be interpreted in a way that allows decision-makers to take action.

Enter Julie Kahle

Julie, a Freebairn & Company Senior Media Planner, recently earned Google Analytics Qualification, adding to Freebairn and Company’s arsenal of digital marketing weapons. This enhanced knowledge of web analytics allows Julie and the media team to actively review, measure, and interpret web analytics data to enhance campaigns, maximize marketing spend, and obtain the best results for clients.

It’s important to stay one step ahead. At Freebairn, we never stop learning.