At the Corner of Miracle and Enrichment

Freebairn recently made the trip to Senatobia, Mississippi to present the 2009-2010 communications campaign for The Baddour Center, a community for adults with intellectual disabilities.

Jean Cobb led off by reviewing the agency’s analysis of information gained through interviews conducted with the Baddour staff, residents and their families, members of the board of directors, and vocational center customers.

Sandy Chapman covered media recommendations, Mack Kirkpatrick and Jay Hatfield presented a number of creative options for tag lines, logos, brochures, newspaper and magazine ads, web banners and radio.

Christian Griffith demonstrated new Internet looks and content for Baddour and discussed ways to achieve more effective search engine optimization of their web site. John Freebairn presented public relations opportunities for reaching prospective residents, donors and additional customers for Baddour’s packaging and fulfillment services.

The new work was enthusiastically received, and production is underway.

Christian Griffith (shown above) observed that even the street signage says that something very special is going on at Baddour – standing at the corner of Miracle and enrichment.