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Hot Stuff.
Each year, Agri-Marketing Magazine publishes a special edition to commemorate the National Agricultural Marketing Awards. This special edition also serves as the official program for the event. Traditionally, an advertising agency from the host city of the NAMA Show is chosen to create the cover. This year’s awards convention was held in Atlanta, and Freebairn & Company had the honor, thanks to the quality of work we produce as well as our extensive agricultural advertising and marketing experience.
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Freebairn art director, Jay Hatfield’s new cover design dramatizes the NAMA 2009 theme of “Hot Ideas, Sizzling Solutions” by punctuating it with a striking visual that underscores Atlanta’s reputation for being a city bursting with excitement. Jay scoured several antique stores until he found what he wanted, then he made his ingenious Photoshop skills pay off with a “Hotlanta” thermometer that’s sizzling off the charts in intensity.
Freebairn also seized the opportunity Agri-Marketing presented to showcase work we’ve done for our crop protection client, MANA. We placed one of the MANA ads in the NAMA special edition along with a (frankly, self-serving) snipe inviting other agricultural companies to take advantage of our expertise by joining the Freebairn client roster.
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Vintage Freebairn
When a friend of the agency saw his winemaking hobby snowball its way toward success, he turned to Freebairn art directors, Don Patton and Jay Hatfield, for label designs to showcase his distinctive products.
Their creative explorations drew accolades from our most appreciative entrepreneurial vintner.
Show Time!
The Freebairn Players, Internet strategist Christian Griffith, together with art directors Jay Hatfield and Don Patton, pull on the headphones to display their voice talents in a recording session at Atlanta’s Doppler Studios.
The versatile trio helped produce a :30-second radio spot for the agency’s client, MANA, that is set to run on the Chicago Cubs radio network.
Listen Below: Growing with Bumper fungicide
Freebairn Speaks to the UGA Ad Club
Tuesday, March 24, 2009, three of us headed down to Athens, Georgia to speak to students in the University of Georgia Advertising Club.
Speaking to the group was Jean Cobb, Account Management Supervisor, Sandy Chapman, Media Director, and your humble narrator, Christian Griffith, Internet Strategist.
The goal of the presentation was talk a bit about Freebairn and Company, and what makes our agency unique and different, as well as, offer some insight into the advertising agency industry, what graduating seniors can expect, and to explore some of the emerging technologies and advertising tools that are starting to showing up in the client campaign mix.
I’ve always believed that Freebairn and Company is special, but Jean’s portion really drove home the importance and advantages of being a full-service agency, with all of the advertising disciplines under one roof, working together as a team each and every day.
So many agencies now-a-days are scattered across the country, and campaigns split amongst different sister companies, creating fragmentation and less-than-optimal campaign integration.
It’s a lot easier to create synergy and integration when everyone is together.
Sandy spoke about the world of media and some of the interesting elements associated with planning and buying media properties. Touching on newer concepts such as behavioral marketing and campaign analytics, Sandy provided very real, relevant and current trends that will only continue to grow as junior advertising professionals enter the marketplace.
I followed Jean and Sandy with a brief presentation on Internet Marketing, and more specifically, Search Engine Marketing and Social Networking.
It’s always difficult to present on these topics because although those of us in the business are aware, many people still are not up to speed with regards to search. The landscape changes so quickly, and there are very few college courses associated with concepts like pay-per-click advertising, search engine optimization, and Internet advertising in general; and of the courses that are available, most are overly simplistic when teaching concepts and techniques.
That might have been the case with me as well at UGA.
My challenge throughout this year will be to develop an Internet Marketing presentation that is exciting, informative and SIMPLE to understand for clients, in-house team members, and any other audiences with an interest in learning just what the heck it is us nerdy SEOs are doing to increase traffic to web sites.
We enjoyed visiting the UGA AdClub, meeting and eating with some of the students, and gaining a better understanding of the new generation entering the advertising business.
We thank the AdClub for having us, and wish all the members much success in their career development.
