“Purity for Life”

2010 Norit Americas Campaign, “Purity for life.”

Clean. Stunning. Beautiful. All the ingredients of a campaign with ‘stopping power.’

Art director, Jay Hatfield and copywriter, Jay Tillinghast developed this deliciously simple, elegant campaign for showcasing Norit Americas’ dedication to the manufacturing of activated carbon and servicing its use to clean the air, water, food and other elements necessary for life.

“Purity for life.” – That pretty much says it all.

Look for more Norit cleanliness online with campaign web banners, too.