Working for peanuts and loving it!

In 1935, Julian D. Cromer opened a peanut stand in Columbia, South Carolina. An overzealous competitor told customers that his peanuts were the best and Cromer’s were the worst. In an inspired marketing tactic, Cromer responded to this underhanded selling attack by posting a sign beside his peanuts which read “Guaranteed Worst In Town!” A local legend was born.

Over the years, Cromer’s grew to become a major manufacturer and marketer of snack foods, concession and party supplies and equipment, advertising specialties, promotional products, gift boxes, flags, banners and tickets.

In 2010, Cromer’s management contacted Freebairn for help in selling more of their gourmet peanut and popcorn products. We recommended utilizing Internet marketing tools and developed a strategy for taking their brand national. Now Cromer’s Guaranteed Worst In Town is well on its way to becoming Guaranteed Worst Worldwide!